Indian Valley Vocational Center

Graphic Design

Instructor: Kelly Fehling

Hi, I’m Kelly Fehling, and I’ve been leading the Graphic Design program at IVVC since 2015. I’ve been immersed in the world of graphic design and print for more than 25 years, starting with my first job at a commercial sign company in Bloomingdale, IL. Since then, I’ve worked in just about every corner of the industry—designing, problem-solving, and discovering something new every day. The best part? Passing that knowledge on to the next generation of designers. Before joining IVVC, I served as one of the head designers at a top print firm in Naperville, IL. Today, alongside teaching, I’m also the Print and Digital Media Specialist for WSPY in Plano, IL, where I create everything from digital ads to the Sandwich Fair Print Publication. Staying active in the industry lets me bring fresh, real-world projects into the classroom and give students an authentic glimpse into their future careers. With decades of hands-on experience, I get to share not only the technical skills but also the rich history and endless career possibilities that graphic design offers. Out of all the roles I’ve had, teaching is the one that’s brought me the most joy. I look forward to many more years of learning, creating, and growing right alongside my students.

GRAPHIC DESIGN I

Grades: 11, 12

Graphic Design I is the first year of a two-year sequence.

Units of study - Basic computer use, basic illustrating software (Illustrator), photo editing software (Photoshop, Bridge), publishing software (InDesign), basic equipment use for mock-up tools, presentation tools, vinyl cutter, vinyl and heat transfer equipment, basic use of a digital camera

Tasks you will complete -

Determine arrangement of illustrative material and select style and size of type
Create designs, concepts, and sample layouts, based on knowledge of layout principles and color theory
Develop graphics and layouts for product illustrations
Use computer software to generate new images
Use computer software to edit photographs
Review final layouts and suggest improvements as needed to peers
Maintain organized portfolio of images, photos, or previous work products
Prepare illustrations or rough sketches of material
Use digital cameras, filters and tripods
Determine desired images and picture composition, selecting and adjusting subjects, equipment, and lighting to achieve desired effects
Adjust apertures, shutter speeds, and camera focus based on a combination of factors such as lighting, field depth and subject motion
Transfer photographs to computers for editing, archiving, and electronic transmission

Skills/abilities you need to be successful - active listening, critical thinking, speaking in front of peers/clients, group work, reading comprehension, active learning, decision making, time management, following instructions, creativity, coordination

Related careers - Advertising, Desktop Publisher, Art Director, Photographer, Multimedia Artist, Project Management, Promotions Manager, Artist, Creative Director, Creative Manager, Design Director, Designer, Graphic Artist, Graphic Designer, Online Producer, Production Artist, Publications Designer

GRAPHIC DESIGN II

Grade: 12

Required: 70% or higher in Graphic Design I

Graphic Design II is the second year of a two-year sequence.

Units of study - Computer use, advanced illustrating software (Illustrator), photo editing software (Photoshop), publishing software (InDesign), equipment use for mock-up tools, presentation tools, vinyl cutter, vinyl and heat transfer equipment, advanced use of a digital camera, customer service

Tasks you will complete -

Determine arrangement of illustrative material and select style and size of type
Confer with clients to discuss and determine job specifications
Create designs, concepts, and sample layouts, based on knowledge of layout principles and color theory
Develop graphics and layouts for product illustrations
Use computer software to generate new images
Use computer software to edit photographs
Review final layouts and suggest improvements as needed to peers
Maintain organized portfolio of images, photos, or previous work products
Prepare illustrations or rough sketches of material, discuss with clients or instructor and make necessary changes
Draw and print illustrations and other artwork using computer
Research new software or design concepts
Study illustrations and photographs to plan presentation of materials, products or services (when necessary)
Act as a mentor / role model to first year students
Use digital cameras, filters and tripods
Determine desired images and picture composition, selecting and adjusting subjects, equipment, and lighting to achieve desired effects
Adjust apertures, shutter speeds, and camera focus based on a combination of factors such as lighting, field depth and subject motion
Transfer photographs to computers for editing, archiving, and electronic transmission

Dual Credit: COD GDSN 1101 - Digital Graphic Applications (3 credits)

Ms. Fehling can be reached at (815) 786-9873, extension 236 or via email at KFehling@ivvc.net.

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